GreenLeaf Commerce: Shopify Redesign Case Study
A Shopify storefront rebuild for an organic products retailer: product pages and content structure designed to make the catalog easy to shop.
The Brief
The Business
GreenLeaf Commerce is an organic products retailer selling through a Shopify store. The store is where the range is shown, products are evaluated, and orders are placed.
The Problem
The brief was to make the catalog easy to shop. That covered the storefront itself, the product pages behind it, and the content structure that search engines and shoppers move through.
What We Built
Storefront Design
A new Shopify storefront built around the catalog: home and collection pages that show the range, clear routes into product categories, and a layout system the store can grow inside.
Catalog and Product Pages
Product pages reworked around how people shop online: product information where it is expected, related items close at hand, and templates that repeat cleanly as the catalog grows.
SEO Structure
Alongside the redesign, page hierarchy, internal linking, and content templates were planned for search, so the SEO services work has a structure to build on. Storefront work is covered on our Shopify website design page.
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Start Your ProjectHow the Project Ran
Discovery
We started with the catalog and the buying journey: what the store sells, how customers move through it, and what the new store had to do better. Scope, timeline, and price were agreed before design began.
Design and Build
Key pages were designed and reviewed first, then built into the Shopify store: templates, content entry, and the product page structure behind them.
Launch
The redesigned store went live in a planned move, with templates, links, and forms checked around launch.
What Changed
The store now runs on one consistent structure from home page to product page, and the content layout gives the SEO work something to build on. Products and pages can be added inside that structure without redesigning the store as it grows.
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