UrbanFit Studio: WordPress Redesign Case Study

Class Booking

A booking system built into the WordPress site so people can move from a class page to a booked place without leaving the website.

Website Redesign

A WordPress redesign that puts the timetable, the classes, and what the studio offers in order, on templates the team updates as the schedule changes. The work sits on our WordPress website design page.

Meta Campaign

Facebook and Instagram campaigns promoting classes as an ongoing effort: campaigns built to a structure, budgets managed inside an agreed number, and performance reported monthly. Campaign management is described on our Meta advertising page.

Discovery

We mapped how the studio runs classes and how people find them: what the website has to handle in bookings, and what the campaigns have to do alongside it. Scope and price were agreed before work started.

Design and Build

Designs were reviewed first, then built into WordPress: the redesign, the booking system, and the page structure behind them. Campaigns were built in Meta with tracking set up alongside the site.

Launch

The new site went live with the booking flow checked, and campaigns started with controlled budgets first: what worked received budget, what did not was cut.

The studio now has one website carrying classes and bookings, and paid campaigns pointing at it. Both run on structures the team works with day to day: timetable and page content updated on the site, campaigns reported on each month.